• Mai

Some interesting Facts on Tourism to Australia...

Updated: Dec 31, 2019

When it comes to monitoring the statistics of Tourism into Australia the best source of reliable statistics come from Tourism Australia. A fantastic interactive statistical chart is available to everyone. So lets dive into it and play with some curious facts


1. Tourism Australia Statistics:

From the screenshot above (Thanks Tourism Australia) we can see a picture of our travelers to Australia

  1. Total of 9.4 Million visitors for 2019 to our shores.

  2. 37% were first time visitors ( = 3,478,00) with the rest being Return Visitors.

  3. The average time to stay here is 32 nights

  4. The average spend per trip was just over $5,000

  5. The average spend per night was $163

  6. Estimated Spend was over $44 Billion dollars!

So from this when you consider most will eat 3 meals a day that is a total of 96 Meals per person per trip (32 nights x 3 meals a day = 96).


Now lets drill down into these statistics a little to get an indication on how the Muslim Traveller impacts on the Australian Tourism. We removed the regions that have low Muslim Population and retained others as this is a small number that covers a broad area of minority travelers from regions such as Sri Lanka, UAE, South Africa etc. Regions that have a strong Muslim Population. This is just to get an indication.



So now we can see a closer snapshot of what the Muslim Traveler brings in value to the Australian Tourism Industry. #MuslimTouristAustralia


With the regions of Indonesia, Malaysia, Singapore, India and Others selected. We see that the following statistics jump out:

  1. Total of 3.3 Million visitors for 2019 to our shores.

  2. 35% were first time visitors ( = 1,162,000) with the rest being Return Visitors.

  3. The average time to stay here is 40 nights

  4. The average spend per trip was just over $4,800

  5. The average spend per night was $122

  6. The estimated spend was over $14.5 Billion dollars

Now rather than breaking down the % of Travelers from each region to reflect the regions Statistics based on population. Lets just apply an average - a conservative average as well to be sure. Lets base an average of 33% of travelers from those regions were in Muslim Travelers.


This will give us the following statistics

  1. Total of 1.1 Million visitors for 2019 to our shores.

  2. 35% were first time visitors ( = 385,000) with the rest being Return Visitors.

  3. The average time to stay here is 40 nights

  4. The average spend per trip was just over $4,800

  5. The average spend per night was $122

  6. The estimated spend was $4.785 Billion Dollars!!

So in summary (keep in mind the basic process to extrapolate out these statistics)




There are over 1.1 Million Visitors that came to our shores from overseas. They stayed an average of 40 nights and had an average of 100 Meals at an average of $122 a day. Spending approximately $4.785 Billion Dollars locally


So when you are now in the guesstimate of Statistics for Tourism. When you know that there are a decent number of Travelers that have a requirement for Halal Food and are happy to spend why would you not want to capture some of that revenue?


Halal Certification is a massive boost for Manufacturer's that are exporting Products under the Halal Certification into strong Muslim Economies overseas. So when the opportunity presents itself to secure a growing local population and tourist population with a need for Halal Food what do Australian Restaurants and Cafes have to lose?


Shoutout on twitter

#HalalFoodAustralia #HalalFoodDirect #MuslimTouristAustralia


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